How To Start A SEO Company - Learn How To Start A SEO Business|}
It's almost 14 years since I officially started my SEO company. I can honestly say it's one of the greatest things I have ever tried to perform in life. It is also among the very painful, annoying and stressful things things which has occurred to me personally. So here's the short list of what I have heard as its first manager, CEO and adviser.
Always be Ready to Engage
Stories, case studies, experiences, results -- those are the stuffs of the future. There are tons of theories, tons of how-to heaps of revenue discussion in our day and age. Stories hold enormous weight in pinning down a potential customer to a purchase.
Exterior of a sales perspective, story-telling in your circle of friends can make a enormous influence in rippling out your company to other people. My initial enormous client (which is still my client to date) came from a short conversation when driving the train on my way for my afterward day occupation. We weren't really close. I told him that I had been in SEO and shared its own worth and exactly what it did for my blog. He said that he would talk me.
Turns out that he did. I must close the offer.
After that lesson, then I never stopped evangelizing.
Give Free Consultations
Yes I know, you want to get paid each day. While it might be true that everything you understand is worth every penny to what you're charging, free consultations construct trust. More frequently than not, it's let me get the whole business enterprise.
Clients love the small things. They also feel much more secure when you give them more info about what they're getting into and what they need to learn about other aspects of internet marketing. You are able to leverage on giving them what they desire to know rather than informing them vague generalities about the business.
I have a client now that signed up with us to their primary product's SEO and signed up using the other SEO firm to their newest product's SEO. They wanted to see who's the greater SEO services supplier. While I am easily 60% more costly in my yearly retainer compared to the other SEO business, I gave away free consultations to the owner.
"Call me anytime if you want anything -- except for money." , I stated. And he did. He called up to wake me up frequently times (I sleep soundly and wake up late while he's an early bird). But it was all worthwhile.
The entire business is now granted to us and we are just waiting for the contract of another (much more affordable) SEO company to perish. I don't know if they are doing a great job or not. What I do understand is that I gave out free, anytime consultation -and it worked!
It is among my trump cards on customer acquisition.
Don't be Afraid to Jack up your Cost
You need to understand that SEO especially here in the Philippines is still known as 'new' by most firms. The dominant (and powerful) form of advertising here is still TV. That leaves us having a 'free market' and also a free market ensures that the price range is mad.
There are businesses offering SEO for as low as $300 per month. And yes, they claim that it is white hat -- together with all the linkbuilding tricks you can ever imagine. If I attempted to pull that stunt, I'd be out of business in one bling smartphone case month.
When I read Seth Godin's Linchpin, I knew the significance of pricing. Louis Vuitton can afford to charge that much since they're all for quality and exclusivity. I want to be a business like that. That's 1 reason why we give customer exclusivity because of their niche/industry. And we also charge premium for this.
Companies can butt-heads on lowering costs. It can be the weapon of choice for many SEO companies. The customers win and the SEO industry loses.
My weapon of choice will be increasing the quality of our solutions and building a brand. That manner, pricing is secondary and I'm really happy with the few genuinely excellent clients I have.
Consider Louis Vuitton. Win.
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