How To Start A SEO Company - Learn How To Start A SEO Business|}
It's almost 14 years since I officially started my SEO business. I could honestly say it is among the greatest things I have ever tried to perform in life. It is also among the very painful, annoying and stressful things things that has happened to me. So here's the short list of what I've learned as its first director, CEO and consultant.
Constantly be Prepared to Socialize
Stories, case studies, experiences, effects -- these will be the stuffs of their near future. You will find a lot of theories, tons of how-to's, tons of sales discuss in our day and age. Stories hold huge weight in pinning down a prospective client to a purchase.
Exterior of a revenue standpoint, story-telling on your group of friends are able to make a huge impact in rippling out your business to others. My very first enormous client (that's still my customer so far) came from a short chat while riding the train on my way for my afterward day task. I ventured into one of my college-mates out there. We weren't really close. I told him that I was into SEO and shared its own worth and also what it did for my own website. He said that he would refer me.
Turns out that he did. I got to close the offer.
After that lesson, then I never ceased evangelizing.
Give Free Consultations
Yes I know, you want to get paid per hour. While it might be true that everything you understand is well worth every penny to what you're charging, free consultations build trust. More frequently than not, it's let me get the whole business enterprise.
Clients love the small things. They also feel much more secure when you give them more information about what they are getting into and what they would like to understand about other features of online marketing. You can leverage on providing them what they need to know instead of telling them vague generalities about the business.
I have a customer today that signed up together for their main product's SEO and signed up by the following search engine optimization company for their newest product's SEO. They wanted to find out who is the better SEO services provider. While I am readily 60% more expensive in my monthly retainer compared to another SEO company, I gave out complimentary consultations to the proprietor.
"Call me anytime in the event you need anything -- except for money." , I said. And that he did. He predicted up to wake me up often times (I sleep soundly and wake up late while he is an early bird). Nevertheless, it was all worth it.
The entire company is now awarded to us and we are simply waiting for the contract of the other (much more affordable) SEO firm to expire. I do not know whether they're doing a good job or not. What I do know is that I gave away free, anytime appointment -and it worked!
It's among my own trump cards on client acquisition.
Do not Be Scared to Jack up your Price
You have to know that SEO especially here in the Philippines is still considered 'fresh' by many businesses. The dominant (and effective) form of promotion here remains TV. That leaves us with a 'free market' plus a free market means that the budget is mad.
There are companies that offer SEO for as little as $300 a month. And yes, they claim that it is white hat -- with all the linkbuilding tips you can ever imagine. If I attempted to pull that stunt, I would be out of business in one month's time.
When I read Seth Godin's Linchpin, I knew the significance of pricing. Louis Vuitton can afford to charge that much since they are all for quality and exclusivity. I would like to be a business like that. That is 1 reason why we provide customer exclusivity for their niche/industry. And we also bill premium for this.
Companies can butt-heads on lowering costs. It can be the weapon of choice for many SEO companies. It's also a vicious, downward spiral. The customers win and the SEO industry loses.
My weapon of choice will be increasing the quality of our solutions and building a brand. This manner, pricing is secondary and I am really happy with the few genuinely excellent clients I have.
Consider Louis Vuitton. Win.
To understand how to start your own search engine optimization company today and start earning $1,000 per day schedule a free plan call for my whole online training and turnkey company with your own website, staff, and mastery to dominate the search engine optimization business.
How to Begin an Search more info Engine Optimization Business with NO Technical Skills.
All you will need is a computer and cell phone to operate from anywhere you need to. This is a true business you could be proud of.
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I look forward to speaking with you and help you get started making money in the next 30 days.